Gong is certainly a powerful sales enablement tool. It empowers sales teams to record their demos and learn from key prospecting interactions. It's got some great bells and whistles, such as AI-transcribing of conversations, intent analysis, keyword searches, etc.

But - do you ever feel like Gong sits on the sidelines of your revenue stack... sort of like an encumbering 5th wheel? Because let's face the music here - it's not a CRM, it's not a marketing automation tool, and it doesn't hold your data as the org's single source of truth. So how does it help to bring down siloes across your marketing, sales, onboarding, and customer success teams?  The unfortunate answer is that it doesn't - it actually sets up silos, which results in lost revenue due to disjointed teams and increased overhead due to costs associated with multiple tools.

Ripcord, on the other hand, does everything Gong does, and more! In addition to the AI-transcriptions, intent analysis, keyword searching, etc, it also allows live viewing of demos by team leaders and other reps, it allows them to jump into the live demo at any time, but it also empowers the rep to "pull the 'Ripcord'" and call a team member into the live demo (whether it's someone from product, a sales leader, onboarding specialist, etc).

And most importantly - Ripcord IS your full revenue stack. It is a marketing automation system, a CRM, calendaring tool, and your recording and training suite. No need for a one-off disjointed tool like Gong, now you can reap all the benefits of Gong while still being well integrated within your revenue stack. Now that's a recipe for success!